Seattle Seahawks Sponsorship by Outerwall

Web Design Facebook App Merchandise / My Role: UX & VIsual Design

Outerwall--the company behind Redbox, Coinstar and ecoATM--partnered with the Seattle Seahawks starting in the 2014 football season. To promote this sponsorship, Outerwall ran a #KioskSelfie Sweepstakes to interact with Seahawks fans on Facebook and at the Redbox and Coinstar kiosks. There was also a Seahawks microsite created on Outerwall.com to showcase the various partnership activities throughout the year.

Facebook App / The interactive "#KioskSelfie Sweepstakes" was hosted on Facebook and encouraged users to upload a selfie of themselves in front of any Redbox, Coinstar, or ecoATM kiosk to be entered to win Seahawks tickets and merchandise.


Facebook App / The interactive "#KioskSelfie Sweepstakes" was hosted on Facebook and encouraged users to upload a selfie of themselves in front of any Redbox, Coinstar, or ecoATM kiosk to be entered to win Seahawks tickets and merchandise.

The Seahawks sponsoship needed to feel energetic and exciting, but still stay within the Seahawks and Outerwall brand guidelines. Liberal use of background textures and bold typefaces amped up the energy, while the blue and white color still kept it appropriate for an Outerwall environment.

Microsite / The Seahawks microsite, part of the Outerwall corporate website, was created to promote Outerwall's partnership with the Seahawks and it's charity organizations.


Microsite / The Seahawks microsite, part of the Outerwall corporate website, was created to promote Outerwall's partnership with the Seahawks and it's charity organizations.

Outerwall Homepage Carousel / A slide was created for the carousel on Outerwall.com promoting the Seahawks sponsorship and microsite.


Outerwall Homepage Carousel / A slide was created for the carousel on Outerwall.com promoting the Seahawks sponsorship and microsite.

Merchandise / A swag bag was handed out as weekly prizes for the #KioskSelfie Sweepstakes.

Merchandise / A swag bag was handed out as weekly prizes for the #KioskSelfie Sweepstakes.