Seattle Seahawks Sponsorship by Outerwall
Web Design / Facebook App / Merchandise / My Role: UX & VIsual Design
Outerwall--the company behind Redbox, Coinstar and ecoATM--partnered with the Seattle Seahawks starting in the 2014 football season. To promote this sponsorship, Outerwall ran a #KioskSelfie Sweepstakes to interact with Seahawks fans on Facebook and at the Redbox and Coinstar kiosks. There was also a Seahawks microsite created on Outerwall.com to showcase the various partnership activities throughout the year.
The Seahawks sponsoship needed to feel energetic and exciting, but still stay within the Seahawks and Outerwall brand guidelines. Liberal use of background textures and bold typefaces amped up the energy, while the blue and white color still kept it appropriate for an Outerwall environment.