Outerwall: NASCAR Sponsorship
My Role: UX, Visual Design
Outerwall sponsored NASCAR driver Tayler Malsam, and I worked directly with Tayler and his team to design a robust microsite off the main Outerwall website. The look of the sponsorship needed to be exciting and dynamic, but still stay within the corporate brand guidelines of Outerwall.
(Click images to enlarge)
The sponsorship microsite was as informative and fun as possible. It had a countdown to the next race, a"Meet the Crew" gallery profiling all the mechanics that work on the truck, and full technical specs of the No. 32 Outerwall Truck. We hosted short videos that we asked Tayler to film--"Behind the Scenes with Tayler Malsam" snippets that gave users a backstage-pass to the world of NASCAR drivers and their team. Both Tayler and the No. 32 Truck had live Instagram feeds that users could interact with outside of the races.