Racing Sponsorship by Outerwall

Web Design Merchandise Facebook Email / My Role: UX & Visual Design

Outerwall--the company behind Redbox, Coinstar and ecoATM--sponsored NASCAR driver Tayler Malsam in the 2014 Camping World Truck Series. I worked directly with Tayler and his team to create merchandise, wireframe and design a robust microsite off the main Outerwall website, and direct a photoshoot with Tayler Malsam and Outerwall's CEO. The sponsorship also channeled out via Coinstar and Redbox's social media and email blasts.

The look of the sponsorship needed to be exciting and dynamic, but still stay within the corporate brand guidelines of Outerwall. It also needed to translate well to Redbox and Coinstar channels, as seen in the Facebook and email graphics.

Microsite / The sponsorship microsite was as informative and fun as possible. It had a countdown to the next race, a  "Meet the Crew" gallery profiling all the mechanics that work on the truck, and full technical specs of the No. 32 Outerwall Truck. We hosted short videos that we asked Tayler to film--"Behind the Scenes with Tayler Malsam" snippets that gave users a backstage-pass to the world of NASCAR drivers and their team. Both Tayler and the No. 32 Truck had live Instagram feeds that users could interact with outside of the races.

Microsite / The sponsorship microsite was as informative and fun as possible. It had a countdown to the next race, a  "Meet the Crew" gallery profiling all the mechanics that work on the truck, and full technical specs of the No. 32 Outerwall Truck. We hosted short videos that we asked Tayler to film--"Behind the Scenes with Tayler Malsam" snippets that gave users a backstage-pass to the world of NASCAR drivers and their team. Both Tayler and the No. 32 Truck had live Instagram feeds that users could interact with outside of the races.

Merchandise / Tayler Malsam hands out his Outerwall "hero card"--a baseball card for race car drivers--and beer koozies to fans after his race.

Merchandise / Tayler Malsam hands out his Outerwall "hero card"--a baseball card for race car drivers--and beer koozies to fans after his race.

Wireframes / All elements were conceptualized and put into wireframe form before the microsite was designed.

Wireframes / All elements were conceptualized and put into wireframe form before the microsite was designed.

Facebook / Cover pages and image posts for Coinstar and Redbox to promote the company's sponsorship of Tayler Malsam, the NASCAR driver.

Facebook / Cover pages and image posts for Coinstar and Redbox to promote the company's sponsorship of Tayler Malsam, the NASCAR driver.