Racing Sponsorship by Outerwall
Web Design / Merchandise / Facebook / Email / My Role: UX & Visual Design
Outerwall--the company behind Redbox, Coinstar and ecoATM--sponsored NASCAR driver Tayler Malsam in the 2014 Camping World Truck Series. I worked directly with Tayler and his team to create merchandise, wireframe and design a robust microsite off the main Outerwall website, and direct a photoshoot with Tayler Malsam and Outerwall's CEO. The sponsorship also channeled out via Coinstar and Redbox's social media and email blasts.
The look of the sponsorship needed to be exciting and dynamic, but still stay within the corporate brand guidelines of Outerwall. It also needed to translate well to Redbox and Coinstar channels, as seen in the Facebook and email graphics.