Outerwall

Responsive Website, Email, Social Media, Holiday Card / My Role: UX & Visual Design

Live at www.outerwall.com

Responsive Web Design / Every page on Outerwall.com was optimized for mobile and tablet users.

Outerwall--the company behind Redbox, Coinstar and ecoATM--had a great corporate website, with only one problem: it did not work on mobile! When I started work at Outerwall, I gave myself a goal that by the end of the year, this company would have a working responsive website. As of December, Outerwall can now be accessed on any platform, anytime, anywhere.

When designing for Outerwall, consistency is key. Strict adherence to the brand guidelines is necessary, and keeping the color palette and typefaces uniform makes sure that the brand flows properly from one channel to the next.

Convert to responsive website

I took the existing desktop site and designed it to work seamlessly with mobile, resulting in increasing mobile traffic by 110% and total traffic by 14%.

Home

Home

Main Navigation

Main Navigation

Subnav

Subnav

Vertical Stacking

Vertical Stacking

New webpages

I also designed various new webpages, including overhauling the Diversity & Inclusion section, and the Investor Relations section. (Click images to enlarge)

Investor Relations / The Investor webpages were redesigned to make information easier to find.
Diversity & Inclusion / Outerwall is a charitable company with strong values, so HR wanted to introduce new webpages to highlight their Diversity & Inclusion department.

Misc. Visual Design

Holiday Card / Outerwall employees can choose to mail out a greeting card or insert the image in their email.

Holiday Card / Outerwall employees can choose to mail out a greeting card or insert the image in their email.

Facebook Post / Mother's Day Image

Facebook Post / Mother's Day Image

Email / Template for CEO to send out messages to employees part of the Leadership Edge program

Email / Template for CEO to send out messages to employees part of the Leadership Edge program