Outerwall (Redbox, Coinstar, ecoATM)
Responsive Website / Email / Social Media / Holiday Card / My Role: UX & Visual Design
Live at www.outerwall.com
Outerwall--the company behind Redbox, Coinstar and ecoATM--had a great corporate website, with only one problem: it did not work on mobile! When I started work at Outerwall, I gave myself a goal that by the end of the year, this company would have a working responsive website. As of December, Outerwall can now be accessed on any platform, anytime, anywhere.
When designing for Outerwall, consistency is key. Strict adherence to the brand guidelines is necessary, and keeping the color palette and typefaces uniform makes sure that the brand flows properly from one channel to the next.