The Azzi Group
Identity, Website, Email / My Role: UX & Visual Design
The Azzi Group is a high-end real estate company selling properties in the Los Angeles area. Their current brand expression was too generic and conservative compared to their audience, so they came to me for a rebrand as a modern, luxurious, sophisticated real estate company appealing to their wealthy clients.
Black, white and red keep the brand modern, while splashes of gold highlight the luxury aspect of this brand.
Frutiger, a Swiss sans-serif typeface, is a modern and easy-to-read choice for the body copy. Headlines use Arno, a font inspired by the opulence of 16th century Florence, Italy.