The Azzi Group

Identity / Email Templates / Website / My Role: UX & Visual Design

The Azzi Group is a high-end real estate company selling properties in the Los Angeles area. Their current brand expression was too generic and conservative compared to their audience, so they came to me for a rebrand as a modern, luxurious, sophisticated real estate company appealing to their wealthy clients.

Email Templates / All designed and programmed to be editable in Mailchimp.

Email Templates / All designed and programmed to be editable in Mailchimp.

Website Wireframes / All content and navigation was restructured to be more intuitive for the user.

Website Wireframes / All content and navigation was restructured to be more intuitive for the user.

Web Design / All page templates designed and programmed for the Wordpress environment.

Web Design / All page templates designed and programmed for the Wordpress environment.

Color Palette
Black, white and red keep the brand modern, while splashes of gold highlight the luxury aspect of this brand.

Typeface
Frutiger, a Swiss sans-serif typeface, is a modern and easy-to-read choice for the body copy. Headlines use Arno, a font inspired by the opulence of 16th century Florence, Italy.