Web & App Design / My Role: UX & Visual Design
Goal: Redesign the Campus program activation page to...
- Clarify the program benefits, especially pickup
- Raise the bar on current design experience
- Reduce known points of customer confusion
- Students at universities with pickup locations
- Who live in dorms and apartments
- Age 18-22 (majority)
- Prime and non-Prime
Customer Problems (found during testing):
- What is this program?
- Does Free One-Day Shipping apply only to textbooks and school supplies?
- Does this cost anything? Is it a free trial?
- Do I need Amazon Student to use on-campus pickup?
- Can faculty and staff use this too?