Amazon Campus

Web & App Design / My Role: UX & Visual Design

Goal: Redesign the Campus program activation page to...

  • Clarify the program benefits, especially pickup
  • Raise the bar on current design experience
  • Reduce known points of customer confusion

 

Target Audience:

  • Students at universities with pickup locations
  • Who live in dorms and apartments
  • Age 18-22 (majority)
  • Prime and non-Prime

 

Customer Problems (found during testing):

  • What is this program?
  • Does Free One-Day Shipping apply only to textbooks and school supplies?
  • Does this cost anything? Is it a free trial?
  • Do I need Amazon Student to use on-campus pickup?
  • Can faculty and staff use this too?
Mobile Web Activation Page

Mobile Web Activation Page

Mobile App Notification

Mobile App Notification

Mobile App Info Page

Mobile App Info Page